Over recent weeks you may have seen the new Glow-worm advertising campaign in magazines and newspapers up and down the UK.

The kind of baby to make most people broody – he’s cheeky, dressed top to toe as a colourful bug and best of all – there are no sound effects! Yes that’s right, for the most recent Glow-worm campaign the Glow-worm bug has been captivated by some of the cutest babies in the country dressed in their very own bug outfits.

Warm and friendly, the new advertisements will hopefully demonstrate our commitment to helping all you lovely people achieve a happy and content home.

I have been reliably informed all the babies involved were extremely well behaved during the photo shoot – smiling and posing at every opportunity.

We think this is one of the cutest campaigns around at the moment but we’re obviously a little biased. What do you think of the advert? We also love the TV ad campaigns from Robinsons and Velvet.

Here are some behind the scenes snaps from the shoot for you to enjoy…